Kris Maccaro is a trailblazing salon owner and content educator who redefines success in the beauty industry. Through her fearless approach and passion for empowering beauty professionals, she simplifies content creation, allowing them to focus on their craft, connect with clients, and thrive without the stress of an overwhelming social media calendar.
meet
I'll spare you the resume and give you the cliff notes – graduated cosmo school in 2009, trained at a top NYC salon, specialized in color, touched a bunch of celebs, worked NY Fashion week, gained a ton of e-comm + editorial experience, owned a bridal business, opened a salon in 2016, educated for a color line, opened a second salon in 2022, closed the bridal biz in 2022, closed the second salon in 2024, grew my team to 20 employees.
The shit that I really love (besides dimensional brunettes + balayage)? Creating content. Simplifying social media. Systems that work. Using conversations to build community. I love helping as many beauty pros as possible find their lane in this industry, shed the stress of social media, focus on their craft, and grow their business so they can build the career they actually want.
kristina
01 content consult
02 brunch
03 salon social lab
04 spotlight
I’m here to help you make content creation feel effortless, so you can focus on what you love — your craft and your clients. Let's simplify your digital game and keep your books busy without burning out.
content consult / virtual 1:1 $250
The Content Consult offers a focused 90-minute Zoom strategy session to dive deep into your social media strategy. You'll also receive a week of 1:1 Slack access for personalized support and guidance. Together, we’ll refine your approach, streamline your content, and enhance your online presence to make a powerful impact.
book a consult →
Join our Brunch event, a 5-hour in-person workshop where beauty pros gather in an inspiring, aesthetic setting to learn, create, and connect. This isn’t just a workshop—it’s a networking brunch party that blends hands-on content creation with the opportunity to bond with like-minded professionals, all while elevating your digital presence and enjoying a stylish, relaxed atmosphere.
Brunch / irl event $500
september 22nd / rsvp →
october 13th / rsvp →
november 17th / rsvp →
december 8th / rsvp →
salon social lab / starting $2000
Salon Social Lab is your go-to for a personalized 5-hour content creation workshop designed to elevate your team's social media presence. Set up in your salon (or a location of your choosing), Salon Social Lab is a 5-hour hands-on content creation workshop that focuses on elevating your digital presence and creating sustainable social media systems. You'll walk away with enough b-roll content to last you months, improved content creation skills, easy to start systems to get and stay organized, and multiple content ideas ready to post.
book a social lab →
Spotlight / starting $3000
Spotlight, is a 5-hour in-person session where we turn your content vision into reality. Whether at Love Lane Salon or a location of your choice, we’ll capture captivating photos and videos tailored to your brand, leaving you with months of content and an arsenal of your own personal stock photo/video. If you're too busy behind the chair to capture content but understand the importance of it, this is for you and your team. With options for moodboarding, studio scouting, model sourcing, and wardrobe styling, plus add-ons like hair and makeup services, edited reels, and scanned Polaroids, we cover every detail to ensure your content stands out and tells your story perfectly.
book your spot →
"Truly, thank you so much for everything! I really feel so inspired and excited to take this on! Your direction is beyond helpful! I’ve spent all evening jotting down so much shit I wanna do! Can’t wait to share!"
"Your breakdown on content creation helped so much. You 100% took away that 'overwhelming' part of creating content for me. Thank you! I cannot wait to put this all into action."
"These prompts helped me so much! I’m so excited about the content I’m making, I’m getting engagement, and I’m having convos in the DMs that are turning into clients."
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